Mastering the basics of marketing and communication

Title of the Good Practice

Mastering the basics of marketing and communication

Description of the Good Practice

This good practice focuses on developing communication and marketing skills through games that the teacher can facilitate with students.


  • Communication Skills
  • Marketing
  • Learning By Doing



Number of participants

Small groups/large groups

Type of training


Number and type of exercises

It consists of a catalogue of 17 Fun Marketing Games to Play that enable understanding and testing of marketing and communication skills, creativity and problem-solving skills


Up to a week

Target Audience

Teachers, educators, instructors

Competences/skills that you will require

Basic marketing skills, Basic communication skills, storytelling skills


Consideration as a GP

Nowadays, mastering communication skills is essential. Furthermore, it is necessary to be able to communicate and ‘sell’ business, ideas and proposals, whether one is aspiring to become an entrepreneur or wants to work within an organisation in the future.